Insights
SEO insights and notes on search, from people who do it.
Practical SEO insights, plus notes on AI search and paid search. Each piece covers something that changed in search and what we would do about it on a real site.
Latest
Latest articles
New articles on SEO trends, SEO industry insights, AI search and paid search.
SEO vs GEO: What’s Actually Different (and What Isn’t)
GEO is an extension of SEO, and most of the work overlaps. A practical comparison of the two, with a decision framework, worked example and checklist.
SEO vs Google Ads: Which Should You Invest in First?
SEO or Google Ads first? A practical way to decide using your timeline, click costs, margins and how buyers search, with worked examples.
E-commerce SEO vs E-commerce Ads: How to Split Budget
Shopping ads and organic category pages chase the same shoppers. A margin-led framework for deciding where SEO leads, where ads lead and how to measure both.
SEO
Search engine optimization insights
AI Search
AI Search insights
Paid Search
Paid Search insights
Search Strategy
Search strategy
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