AEO · AI SEO · GEO · LLM SEO
AEO and AI SEO for Businesses That Want to Be the Answer
Buyers now ask Google AI Overviews, ChatGPT, Perplexity and Gemini which product to buy or which firm to hire. Our AEO services work on your website and business information so these tools can find you, describe you accurately and cite your pages. The same work supports your rankings in the regular results.
AEO plans from $1,200/month. Not ready yet? Start with a free AI visibility check.
Our AI SEO services start with standard SEO: a site that crawlers can reach, pages that answer real questions and business details that match everywhere. Then we check how AI tools describe you and fix the gaps.
AEO explained
What is answer engine optimization (AEO)?
Answer engine optimization (AEO) is the work of getting your business used and cited as a source in AI-generated answers. Those answers show up in Google AI Overviews, ChatGPT, Perplexity, Gemini and voice assistants, often before anyone clicks a link.
You will also hear it called GEO, LLM SEO or AI SEO. The names overlap, and we handle all of them as one service. The FAQ below explains how they differ.
In practice, AEO sits on top of SEO. If AI tools cannot reach your pages or work out what you do, the rest of the work has little effect. So we fix that first, then look at how AI answers describe you and which sources they cite in your place.
Traditional search
People scan a list of results and choose which pages to open.
Google AI Overviews
Google can show a written summary above the results, with links to some of the pages it drew on.
AI assistants
ChatGPT, Perplexity and Gemini answer follow-up questions and can name specific businesses and products.
Commercial discovery
Buyers ask AI tools for shortlists, comparisons and alternatives before they contact anyone.
What’s included
What our AEO services cover
As an AI SEO agency, we keep our AI search SEO services tied to ordinary SEO work, because AI tools depend on the same things search engines do. Depending on your site, the work can include:
AI Search Visibility Review
Review how your business appears for relevant questions and topics across selected AI search experiences. Identify gaps and opportunities worth investigating.
Content and Information Structure
Make important pages easier to interpret with clear headings, descriptive copy, useful supporting details and logical relationships between topics.
Business and Entity Information
Make sure your website communicates what your business does, who it serves, which products or services it offers and what supports its claims.
Topic Coverage
Identify missing information across your core services, customer questions, comparisons and buying considerations. Build coverage around your actual expertise.
Technical SEO Review
Review crawlability, indexability, internal linking, structured data where appropriate, duplicate content and other technical issues that may limit discovery.
First-Hand Experience and Expertise
Bring real experience, original insights, practical examples and verifiable evidence into your content instead of publishing generic summaries.
Source and Citation Analysis
Where suitable data is available, examine which sources are referenced for relevant questions and assess what your website can improve.
AI Search Monitoring
Track selected queries, competitors and AI search appearances over time where reliable monitoring is available. Reporting will distinguish observed results from estimated or incomplete data.
Content for AI-Assisted Discovery
Create or improve pages that answer the questions customers actually ask and help them compare options. They are written for people first.
Want a clear view of where your website stands in AI answers? We’ll review it before our first call.
Get My AEO StrategyTechnical SEO
AI search still starts with a technically sound website.
Your content cannot do its job if important pages are difficult to crawl, inaccessible, poorly linked or unclear in their purpose. We review the technical setup behind search visibility, including:
- Crawlability and indexability
- Site architecture and internal linking
- Page purpose and content hierarchy
- Duplicate, thin or conflicting content
- Structured data where it fits the content
- Important business and service information
- Mobile usability and page performance
The priority is to fix issues that affect discovery, understanding or the experience people have on your website.
Explore Technical SEO
Content
Answer the question better than the generic articles do.
Publishing more content does not automatically improve visibility in Google or AI-powered search. The test is whether the content answers a real question and gives the reader something useful. We assess your existing content and identify where it needs more depth, clearer explanations or evidence from your own experience. Our content work can include:
- Understanding the questions buyers ask at different stages
- Explaining services, products and processes clearly
- Adding original examples, data and practical observations
- Covering relevant subtopics without unnecessary repetition
- Improving page structure and internal links
- Finding gaps in existing service and industry pages
AI tools can assist with research and production. The final content still needs editorial judgment, subject knowledge and a reason to be worth reading.
Entities
Make it clear who you are and what your business does.
Search systems need to interpret information about your business, its services, products, expertise and the topics it covers. Your website should make those relationships clear to a potential customer as well as to a search engine. We review how consistently your website explains:
- What your business does
- Which products and services you provide
- Who you work with and where you operate
- What expertise and experience you can demonstrate
- How your services relate to the topics your audience researches
- Which claims are supported by useful evidence
We then improve the relevant page content, internal links and structured data where appropriate. Markup goes in only where it removes doubt about the business.
Topical authority
Cover the questions your customers need answered.
A single service page rarely answers every question a potential customer has before making a decision. Depending on your business, useful coverage might include service pages, industry-specific information, implementation details, comparisons, FAQs and practical resources.
We map the topics your audience researches, find the gaps in your existing site and connect related pages with sensible internal links. A few deep, relevant pages usually do more than a large batch of thin ones.
See How We Do SEO
Generative Engine Optimization (GEO)
Create information worth referencing.
Generative Engine Optimization focuses on improving how your content may be discovered, interpreted and referenced in AI-generated answers. Nothing reliably guarantees a mention or citation, so our generative engine optimization services focus on publishing information that covers the subject properly and gives people a reason to trust the source. Depending on your website, this may involve:
- Original research and first-hand observations
- Detailed explanations of your products or services
- Useful comparisons and practical frameworks
- Verifiable examples, case studies and supporting evidence
- Clear descriptions of methods, limitations and results
- Content that answers specific questions better than a generic overview
We look for opportunities that fit your business and that your team has the expertise to back up. Better information is the goal, and any citations follow from it.
LLM SEO
Help AI assistants understand your business and its relevance.
People increasingly use AI assistants to explore a problem, compare providers and narrow down their options before visiting a website. LLM SEO looks at how your website and business information can support that discovery process. Our LLM SEO services, sometimes called LLM optimization services, may include reviewing:
- The questions customers ask about your category
- How clearly your products, services and expertise are described
- Whether important information is accessible and consistent
- How your pages address comparisons and buying considerations
- Which sources appear in relevant AI-assisted research, where observable
- Content gaps that make your business harder to evaluate
We use these findings to improve the underlying website and its content. We do not promise rankings inside ChatGPT, Gemini or Perplexity, and we do not treat every AI response as a stable or measurable ranking.
AI search and traditional search
New search formats still depend on solid SEO.
Traditional search and AI-assisted search work differently, yet they rely on much of the same groundwork. Search engines still need to discover pages, interpret information and assess relevance. AI experiences introduce additional ways for people to ask questions, explore topics and receive information from multiple sources.
So we build the strategy around your website, audience and business goals, and treat AEO and AI SEO as an extension of traditional SEO. Good SEO for AI search uses the same groundwork, with extra attention on the questions people ask.
Coverage
Connect important pages and topics around what customers need to know.
Content
Give people clear, accurate and useful information.
Measurement
Track organic performance alongside AI search observations where dependable data is available.
Strategy
Prioritize improvements that help your overall search visibility. A new AI feature gets attention when it affects your customers.
Why GrowthFueling
AEO built on proper SEO work.
As an SEO and AEO agency, we treat AI search as one more part of search and judge it the same way: by what we can actually observe.
Start with evidence
We review your website and available data before recommending changes.
Prioritize by impact
We focus on improvements relevant to your audience, your market and your business goals.
Keep the fundamentals strong
Technical SEO, content quality, clear site structure and relevant authority remain central to the work.
Be transparent about results
Search appearances can vary by query, location, platform and time. We report what we can observe and do not guarantee AI citations, rankings or business outcomes.
How it works
How an AEO engagement runs
Establish the baseline
Review your website, current organic performance, technical health and existing content. Identify what is already working and where the main gaps are.
Understand your audience
Research the questions, comparisons and problems your customers bring to search. Review relevant competitors and search experiences.
Prioritize the work
Build a practical roadmap covering technical fixes, content improvements, topic coverage and business information. Priorities depend on your website and commercial goals.
Improve the website
Implement or guide the agreed changes across the relevant pages and technical areas, coordinating with your team where needed.
Measure and refine
Review changes in organic performance and monitor selected AI search observations where feasible. Use the evidence to determine what needs further attention.
Proof
See the work behind the results.
Our case studies show how SEO improvements are assessed and reported, using the available source data behind each project.
A travel business grows organic clicks by 557%
Travel business
Reporting may cover
- Organic clicks and impressions
- Priority search queries
- Landing-page performance
- Technical health
- Other relevant indicators, depending on the engagement
Related
AEO works alongside your wider SEO strategy.
AI search optimization is most useful when it supports the way your website already serves customers through search.
Who it’s for
AEO for businesses that rely on search.
Businesses looking for a GEO agency usually need the same groundwork as any good SEO program. Our answer engine optimization services suit SaaS companies, e-commerce businesses, B2B organizations, professional services firms and other businesses where customers research before making a decision.
The right approach depends on what your audience searches for, how your website performs today and which improvements are likely to support your business goals.
Explore SEO Services · the article SEO vs GEO · AI Overviews and AI Mode
What is AI SEO?
AI SEO is the practice of improving a website’s content, technical setup and business information to support visibility across traditional search and AI-powered search experiences.
What is the difference between AEO, AI SEO, GEO and LLM SEO?
They overlap, and all four are about getting your business found and cited in AI-generated answers. AEO is the oldest and broadest term; it started with featured snippets and voice answers, before generative AI. AI SEO is a loose label for any SEO work aimed at AI-powered search. GEO is about generative engines, the tools that write a new answer for each question. LLM SEO is about assistants built on large language models, such as ChatGPT and Gemini. Agencies use the terms differently, so ask what a given one actually means by them.
What does an AEO agency actually do?
An AEO agency works on your website and business information so AI tools have accurate material to draw on. In practice that means checking how your business shows up for the questions customers ask, fixing technical issues that block discovery, rewriting key pages to answer those questions directly, making your business details consistent and tracking what changes over time.
Is AEO different from SEO?
The two overlap a lot, and AEO builds on SEO. The crawlable pages, clear content and sensible site structure that help you rank in Google also help AI tools find and understand your business. AEO adds work aimed at answers, such as covering specific questions directly and checking how AI tools describe and cite you.
How do you measure AEO results?
AI answers vary from one user, prompt and day to the next, so there is no single ranking to report. We track a fixed set of prompts over time and note where your business is cited or mentioned. We also look at referral traffic from AI tools in GA4 and at changes in branded search. We report what we observe and do not guarantee citations or mentions.
What do your AI SEO services include?
Depending on your needs, the work can include a website audit, technical SEO improvements, content optimization, topic-gap analysis, entity and business information review, internal linking and monitoring of relevant AI search experiences.
Can you guarantee visibility in Google AI Overviews or ChatGPT?
No. Search results and AI-generated responses depend on factors outside any one agency’s control. We focus on improving the quality and accessibility of your website and report observable results without guaranteeing citations or mentions.
How do you improve visibility in AI search?
We start by reviewing your website, content, technical health and current search performance. We then prioritize relevant improvements and assess their impact over time.
Is AI SEO replacing traditional SEO?
No. Search engines and AI tools still rely on accessible pages, a clear site structure and content written by people who know the subject. AI SEO adds work on top of that for the new ways people look for information.
Do you optimize specifically for ChatGPT, Gemini and Perplexity?
We can review selected queries and observable results on relevant platforms, then identify opportunities to improve your website’s information and content. We cannot control what these platforms display or guarantee inclusion.
How do you measure AI SEO performance?
We separate established organic metrics from AI-specific observations. Depending on available tools and data, reporting may include organic search performance, relevant queries, observed mentions or citations and changes over time.
How long does AI SEO take to show results?
There is no fixed timeline. It depends on your website’s starting point, the scale of the work, competition and how search systems respond to changes. We establish a baseline and review progress over time.
Do I need AI SEO if my traditional SEO is already working?
Your existing SEO may already support some AI search discovery. An assessment shows whether there are gaps worth fixing; often the answer is a few targeted changes to your current strategy.
What is Generative Engine Optimization?
GEO is an approach to improving how content may be discovered, understood and referenced in generative search experiences. Good GEO services rely on relevant, well-supported information. Be wary of anyone selling guaranteed citations.
What is LLM SEO?
LLM SEO, also called LLM search optimization or large language model optimization, focuses on making information about a business clearer and more useful in discovery experiences powered by large language models. The work should be grounded in observable user needs and practical website improvements.
What should I look for in a generative engine optimization agency?
Look for a team that starts with your website’s SEO basics, explains its methods clearly, separates observed AI search results from estimates and does not guarantee citations or mentions. GEO work should improve the quality and accessibility of your information, so the agency should also be able to handle technical SEO and content.
Start here
Start with your website and business goals
Share a few details about your website, your market and what you want to improve. We’ll review your information before the initial conversation.
Prepare your business for the way search is evolving.
Understand where your website stands today and which improvements could help it show up in search results and AI answers.