Paid acquisition
Paid Advertising That Complements Your Organic Growth
Our paid advertising services on Google and Meta help clients capture demand while organic visibility builds, and fill gaps SEO can’t cover. SEO stays our core service, and because we run both, we can connect paid search management with your content, landing pages and conversion tracking.
- Google Ads, Shopping & Meta
- Shared data with SEO
- Optimized for qualified outcomes
Where paid fits
Search-first doesn’t mean organic-only.
We only recommend paid acquisition when it has a clear job to do.
While SEO builds
New sites, new categories and new markets often need demand before organic visibility has had time to build.
Highly competitive terms
Some commercial queries are dominated by established competitors and marketplaces. Paid search puts you in front of that demand without waiting on organic rankings.
Testing demand
Paid search shows which queries, offers and landing pages convert before you put more SEO budget behind them.
Remarketing & products
Shopping, catalog and remarketing campaigns bring back people who already looked at your products or pages.
Services
Paid advertising services
Our PPC services cover search, product ads and paid social. Plenty of businesses run Google Ads and Meta Ads together, and PPC for ecommerce goes through Shopping and catalog campaigns.
Google Ads
Search and Performance Max campaigns with proper conversion tracking, built to catch high-intent demand. Campaign and landing-page decisions come from what people actually type into Google.
Google Ads works best when you know what people already search for and what should happen after they click. The day-to-day work is campaign structure, search terms and negatives, bidding, budgets and, for some accounts, remarketing.
Explore Google AdsE-commerce Ads
Google Shopping, Merchant Center, product feeds, Performance Max and Meta catalog campaigns managed around margin, demand and product performance.
Running Shopping ads is the easy part. Results come from feed quality, product titles and attributes, product pages, tracking, campaign structure and the margin on each product.
Explore E-commerce AdsMeta Ads
Paid social on Facebook and Instagram for acquisition and remarketing, with audience testing, creative testing and clean conversion data.
Meta works differently from search. Most people who see your ad weren’t looking for your product, so the creative, the offer and the audience signals carry more weight in prospecting, catalog and remarketing campaigns.
Explore Meta AdsOne search strategy
How SEO and paid make each other better
Most businesses run SEO and paid search with separate keyword lists, separate landing pages and separate ideas of success. We run both, so what one channel learns can go straight to the other. How much that helps varies by business and by account.
Paid search is one piece of the search plan. We plan SEO, AI search visibility and paid acquisition together.
- Shared keyword intelligence. Paid search-term data can reveal converting queries for SEO to target.
- Shared landing pages. SEO and paid traffic can often use the same high-performing commercial pages when the intent matches.
- Shared search demand. Queries that convert in both channels show where the real demand is.
- Shared measurement. One conversion setup, so traffic quality and sales are counted the same way in every channel.
- Smarter budget decisions. Where you already rank well organically, paid spend can sometimes be cut back. Where organic coverage is thin, paid fills the gap.
Our approach
How we approach paid acquisition
Every paid campaign should have a job.
If nobody can say what a campaign is for, adding another one rarely helps. Each campaign we run has a stated purpose, such as to:
- Capture high-intent search demand
- Launch a new product
- Test a market
- Support a seasonal offer
- Increase qualified e-commerce sales
- Remarket to existing visitors
- Fill an organic visibility gap
Start with the search and buying journey.
Campaign types come last. First we look at what people search for, where they are in the buying process, what you want them to do, which landing page answers that intent and what a conversion is worth. Then we pick the structure, and most accounts need only some of these:
- Search
- Performance Max
- Shopping
- Remarketing
- Meta prospecting
- Meta catalog
- Meta remarketing
Bad conversion data makes good campaigns look bad.
When Google Ads or Meta optimizes toward the wrong action, the reports start to mislead you. Attribution is never perfect and GA4 will rarely match the ad platforms exactly, but we check and fix:
- Conversion actions
- Form submissions and calls
- Purchases, revenue and e-commerce events
- GA4 and Google Tag Manager
- Platform tracking
- Attribution settings
The click is only half the campaign.
No amount of paid traffic will rescue a page that doesn’t match the search, the offer or the audience. So landing pages are part of the job, and we review:
- Search intent and message match
- Offer
- Page structure and trust
- Calls to action
- Mobile experience
- Conversion friction
More budget is not always the answer.
Before raising spend, we check what the campaign can absorb. Industry benchmarks vary too much to be useful, so we work from your own CPC, conversion rate, CPA, average order value, customer value, gross margin where available, ROAS, contribution margin and lead quality.
- Lead generation: the cheapest lead is often the weakest one
- E-commerce: chasing the highest ROAS can cap profitable growth
Paid search can inform SEO, and the reverse.
Search-term and conversion data from Google Ads can show commercial queries, the language customers use, high-value categories, landing pages that convert, emerging demand and negative-intent patterns. In the other direction, SEO research brings search intent, content gaps, competitor positioning and keyword themes into the campaigns. We plan with both sets of data.
Why GrowthFueling
Paid acquisition without losing sight of organic search.
We work as a paid media agency and an SEO team at the same time, so our performance marketing services can draw on organic search data as well as platform numbers.
What we measure
Judged on sales and qualified leads.
Clicks and impressions are useful for diagnosing a campaign, but they don’t pay the bills. ROAS isn’t the right target for every business either. In lead generation, what happens to the lead after the inquiry usually tells you more. In e-commerce, profit tells you more than revenue. See the verified results in our case studies.
- Qualified conversions
- Conversion rate
- CPA
- Revenue
- ROAS
- Search-term quality
- Landing-page performance
- Customer value where available
Case studies
Paid advertising results
Anonymized Google Ads and Meta Ads work, with the platform data behind each result.
Food e-commerce Google Ads case study: 18.4K purchases at 4.10x ROAS
Food & grocery e-commerce business
Driving 6.04x purchase ROAS for an agri-inputs e-commerce business
Agri-inputs e-commerce business
Google Ads franchise lead generation case study: 1.09K lead conversions for a wellness brand
Health & wellness franchise brand
Related reading
Deciding between SEO and paid?
SEO and paid advertising solve different problems. The mix we suggest depends on how competitive your market is, how quickly you need results, your margins and how much organic visibility you already have.
SEO
- Compounds over time
- Builds organic visibility
- Targets informational and commercial search
- Requires time and ongoing work
Paid advertising
- Shows ads as soon as campaigns are approved
- Lets you test offers and pages quickly
- Can target commercial demand quickly
- Stops generating traffic when spend stops
Keep exploring: E-commerce SEO, Technical SEO, B2B SEO, Local SEO, how we do SEO or the latest insights.
What is paid advertising?
Paid advertising means paying for placements on platforms such as Google and Meta so your ads reach people likely to buy, and turn into traffic, leads or sales.
What paid advertising services do you offer?
Our paid acquisition services focus on Google Ads, E-commerce Ads and Meta Ads. Which campaigns we run depends on your business model, search demand, audience and goals.
SEO vs PPC: should I invest in SEO or paid advertising first?
They do different jobs. Paid ads reach people searching right now, as soon as campaigns go live. SEO builds organic visibility over time. Which to start with depends on your competition, search demand, margins and growth goals.
How soon does paid advertising start bringing traffic?
Traffic can start as soon as the ads are approved and eligible to serve. Whether that traffic turns into leads or sales depends on targeting, search demand, conversion tracking, landing pages, competition and budget.
Can you guarantee a set number of leads from paid ads?
No. We don’t guarantee a number of leads, sales or return on ad spend. What we control is the campaign structure, targeting, measurement, landing pages and the ongoing optimization work.
Do you manage PPC for ecommerce?
Yes. E-commerce Ads can include Google Shopping, Performance Max, Merchant Center, product feeds, Meta catalog campaigns and remarketing, depending on the business.
Can one team run paid ads and SEO together?
Yes. Search-term data from the ads shows which queries convert, which helps SEO decide what to target. SEO research then feeds keyword themes and landing-page ideas back into the paid campaigns.
Do you manage Meta Ads?
Yes. We manage Meta advertising for acquisition, product and catalog campaigns and remarketing, and we test audiences, creative and conversion setups as the budget allows.
Do you offer PPC services for lead generation?
Yes. For lead generation we usually start with Google search ads on high-intent queries, then add Meta lead campaigns or remarketing where they fit the offer. Where you can share CRM or sales data, we judge campaigns on qualified leads and what happens after the inquiry, since the cheapest lead is often a poor one.
How much do PPC services cost?
It depends on how many channels and campaigns we manage, the number of markets, the state of the tracking and how much landing-page work is involved. Management fees and ad spend are separate, and we scope the work after looking at your accounts and goals.
Are you a paid media agency or a performance marketing agency?
Both labels describe part of what we do. Our paid media work covers paid search, Shopping and paid social on Google and Meta, and we judge it on qualified leads, sales and margin where the data is available. SEO stays our core service, and paid advertising is planned alongside it.
Start here
Plan paid acquisition that supports search growth
Tell us about your business and what you want paid advertising to deliver. We’ll show you where paid fits, where SEO can carry some of the load and what to do first.
SEO first, and paid where it pays.
One search plan for organic and paid, judged on qualified leads and sales.