White-label SEO for agencies
White Label SEO Services Your Agency Can Resell Under Its Own Brand
You own the client relationship and we do the SEO work behind it. Our white label SEO services suit agencies that want to sell SEO without hiring a full specialist team. We handle technical audits, keyword research, on-page optimization, content and off-page SEO, scoped to what each client needs.
Send us a short brief and we’ll come back with questions and a suggested scope.
- SEO delivery for agencies and consultants
- Scope set client by client
- Terms agreed before any work starts
You keep running the accounts and growing the agency. We do the SEO work in the background.
Why agencies outsource SEO
Selling SEO is easy. Delivering it well at scale is the hard part.
Your clients may already trust you with their website, ads or digital strategy. When they ask for SEO, you need a way to deliver it that fits your team’s workload and your margins.
Recruiting is slow. Freelancers leave gaps when a project needs a skill they don’t have, or when they’re booked up. A white label SEO partner sits in between: an outside team that delivers the agreed SEO work under your name.
Hiring takes time and investment
Recruiting, training and managing SEO specialists costs money and management time. With only a handful of SEO clients, a full in-house team is hard to justify.
Freelancers may not cover every requirement
Technical SEO, content, on-page work and link building call for different skills. One freelancer rarely covers all of them well.
Clients want to see the work
A ranking report on its own won’t keep a client. They want to know what was done this month, why it was the priority and how progress is being measured.
Your name is on the work
Whatever we deliver, your client sees it as your agency’s work. Clear scopes, realistic expectations and a set way of working protect that.
What’s included
White label SEO services built around your clients’ needs
A local service site and a large online store need very different SEO. We agree the services for each client and write down the scope before anything starts.
SEO Audits
Technical, on-page and content audits that list what’s broken, what’s missing and where the search opportunities are.
Keyword Research & Strategy
Keyword research, search-intent analysis and SEO planning based on the client’s business, audience and competitors.
On-Page SEO
Title tags, meta descriptions, headings, content structure, internal linking and other on-page optimization tasks within the agreed scope.
Content Writing & Optimization
SEO content briefs, rewrites of existing pages and new content when it’s part of the engagement.
Link Building & Off-Page SEO
Off-page SEO planning and link acquisition when agreed, with every link judged on relevance and quality.
Technical SEO
Crawlability, indexation, site speed, structured data and migration recommendations for the site in question.
Local SEO
Local landing pages, Google Business Profile support and local search fixes for clients that serve a specific area.
AI Search Optimization
Technical and content work that helps a client’s pages show up in AI search answers as well as standard Google results.
SEO Reporting
Reports on the agreed metrics, the work completed, what we noticed and what comes next. We settle format, frequency and branding at onboarding.
Pick the SEO services your clients need. Scope, deliverables, who does what and timelines all get agreed before we start.
Discuss Your RequirementsYour brand, your client relationship
Build your SEO offering around your agency.
The point of white label SEO is that the service looks like yours. How that works day to day is something we agree with each agency. On the first call we usually cover:
- Reports and documents in your agency’s branding
- How we handle client data and confidentiality
- Who talks to the end client
- Whether we ever join client calls
- The access, information and sign-offs we need from you
We settle all of this before you share any client information. Your existing workflow is the starting point.
Working with your team
Clear responsibilities make delivery easier.
The setup should fit the way your agency already works and add as few meetings as possible. Before the first project, we agree how tasks get assigned, how you hear about progress, who reviews deliverables and how deadlines are handled.
A typical setup includes:
- A named contact for project communication
- A shared task tracker, or your own project tool
- Defined deliverables and target dates
- Progress updates on a set schedule
- Working sessions with your team when a project needs them
The details change from one engagement to the next.
Our SEO approach
The same SEO discipline we apply to our own work.
Working under your brand doesn’t change how we do SEO. We start by learning the site, the business goals and the competition, then work through the tasks most likely to help that client first.
Depending on the scope, the work may include technical fixes, search-intent mapping, on-page optimization, content development, internal linking, off-page SEO and performance measurement.
Sectors we cover
- E-commerce
- B2B and SaaS
- Local businesses
- Manufacturing and industrial businesses
- Professional services
- Real estate
The plan for each client depends on the site, the market, the competition and what’s in scope. Our SEO methodology explains the wider approach.
What a partnership can help with
Sell more SEO without hiring a full SEO team.
How much of this you get depends on the scope and on our capacity at the time, which we confirm before you sign anything.
Say yes to more SEO work
Take on new SEO clients when your own team is already at capacity.
Know your costs before you quote
You get our fulfillment price and deliverables before you write the client proposal. Your margin then comes down to your own pricing and overheads.
A process you can repeat
The same scoping, review and sign-off steps for every client, so work doesn’t slip.
More time for your own clients
Your team spends its time on account management, new business and the services you deliver in-house.
How it works
How a white label SEO partnership works
This is the usual sequence. Timelines and deliverables are set during scoping for each client, so read it as a guide.
Introductory conversation
Tell us about your agency, the clients you serve and the SEO work you want to hand off.
Scope and commercial discussion
We agree the services, pricing, deliverables, who does what and how confidentiality is handled.
Client onboarding
Once you go ahead, we get site access, learn the client’s goals and set the first priorities.
SEO delivery
We do the work to the agreed scope and schedule and post progress wherever you track projects.
Review and reporting
We review the completed work and the performance data, then report in the format and branding you chose.
Why GrowthFueling
An SEO team you can hand client work to.
Before handing SEO to an outside provider, you want to know what they actually deliver, how they work day to day and whether that suits your clients.
Our SEO work covers technical SEO, search intent, content, internal linking, authority building and measurement. On a call we can go through which of these your clients need and what belongs in the engagement.
Choosing between a white label partner, a new hire and freelancers comes down to your agency’s size, how much SEO work you have and how closely you want to control delivery.
Proof
See what was done and whether it worked.
SEO results depend on the competition, the state of the site, whether recommendations get implemented and the quality of the content. We don’t promise rankings, traffic numbers or revenue.
A travel business grows organic clicks by 557%
Travel business
Reports can include
- Organic clicks and impressions
- Keyword visibility and ranking trends
- Technical health and indexation observations
- Content and on-page tasks completed
- Agreed off-page activities
- Priorities and recommendations for the next reporting period
This depends on the data available and what the engagement includes. We agree the report contents up front.
See Our SEO Case StudiesRelated
Related services
Who it’s for
Who our white label SEO services are for
If you’re looking at white label SEO or SEO reseller services, tell us what you need and we’ll tell you plainly whether we’re a fit.
Digital marketing agencies
Agencies adding SEO to their services, or growing it, before they’re ready to hire a full SEO team.
Web design and development studios
Studios that want to offer ongoing SEO once a new site or redesign goes live.
Consultants and independent marketers
Consultants with more SEO work, or more specialist work, than they can deliver alone.
Keep exploring: how we do SEO, our case studies, or white-label Google Ads.
What is white label SEO?
White label SEO means one company does the SEO work and another agency sells it to clients as its own service. The white label SEO agency works in the background, and your agency keeps the client relationship. Who handles what is set out in the agreement between the two.
Can I offer SEO under my agency’s brand?
Yes, that’s the whole idea. Before work starts, we confirm which reports, documents and other client-facing material will carry your branding.
Will GrowthFueling contact my clients directly?
Only if you want us to. Tell us before you share any client details. If you’d rather keep all client contact yourself, we stay in the background.
How does white label SEO pricing work?
It depends on the services, the size and complexity of each site, the deliverables and the reporting you need. You’ll have a quote for the agreed scope before you commit.
Is there a minimum number of clients?
We talk about volume and any minimum commitment when we discuss pricing, since both depend on the services involved.
Do you offer link building for white label clients?
Yes, when it’s in the scope. We agree the off-page activities and deliverables for each client separately.
Which countries do you work in for white label SEO?
Let us know where your agency is based and which markets your clients target. We’ll go through the markets and what each project needs on the first call.
How do I become an SEO reseller with GrowthFueling?
To work with us as a white label SEO reseller, send us your agency website, the services you want to offer and the SEO work you need help with. We’ll look it over and set up a call.
Start here
Explore a white label SEO partnership
Tell us about your agency, your clients and the SEO work you want to outsource. We’ll read through it and get back to you to talk about scope and how we’d work together.
Sell SEO under your own brand.
If you want to add SEO to your agency without hiring a specialist team, tell us what work you have in mind and we’ll tell you whether GrowthFueling is a good fit.