Case studies

SEO case studies: how search and paid growth actually happens.

SEO case studies alongside Google Ads and Meta Ads work from projects our team has delivered: the starting point, the strategy, the work and the evidence. The businesses aren’t named, and every figure comes from Search Console, Semrush, Google Ads or Meta Ads Manager.

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Case studies

Published case studies

SEO success stories alongside Google Ads and Meta Ads results, each with its source data.

Technical SEOOn-page SEOContentOff-page SEOTravel

A travel business grows organic clicks by 557%

Travel business

+557%organic clicks

+352%search impressions

0.2% → 0.3%average CTR

Local SEOTechnical SEOOn-page SEOContentLocal hospitality

A local hotel more than doubles its search impressions

Local hotel

+128%search impressions

16.3K → 37.2Kimpressions, 6 vs 6 months

Stableorganic clicks (428 → 437)

B2B SEOTechnical SEOOn-page SEOContentB2B SaaS

Building organic visibility for a niche B2B SaaS platform

Niche B2B SaaS platform for field-service contractors

7.81Kimpressions, latest 6 months

40organic clicks

From 0previous 6 months in GSC

E-commerce SEOLocal SEOTechnical SEOOn-page SEOE-commerce

Organic visibility for a home improvement e-commerce business with local service areas

Home improvement e-commerce business

26.3Korganic clicks, 12 months

20.2 → 12.8average position

1.3% → 1.7%average CTR

B2B SEOTechnical SEOOn-page SEOContentB2B professional services

Organic visibility for a B2B consulting firm in the construction sector

B2B consulting firm in the construction sector

+627%organic clicks

+637%search impressions

2.1Mimpressions, last 6 months

E-commerce SEOContent SEOTechnical SEOE-commerce

Expanding organic visibility for an outdoor and hobby e-commerce brand

Outdoor & hobby e-commerce brand

+72.6%search impressions

+46.4%organic clicks

447Kimpressions, last 6 months

E-commerce SEOB2B SEOTechnical SEOE-commerce

Expanding organic visibility for a cleaning supplies e-commerce business

Cleaning supplies e-commerce business

357Kimpressions, last 3 months

+7.2%search impressions

9.1average position, from 9.4

Meta AdsE-commerce AdsAgriculture / E-commerce

Driving 6.04x purchase ROAS for an agri-inputs e-commerce business

Agri-inputs e-commerce business

6.04xpurchase ROAS

₹72.46LMeta-attributed purchase value

30,397adds to cart

Meta AdsLead generationIT / B2B services

Meta Ads lead generation case study for IT services

B2B IT company

422K+reach

15.7K+link clicks

₹3.16Lad spend

Google AdsB2B lead generationHealth & Wellness / Franchising

Google Ads franchise lead generation case study: 1.09K lead conversions for a wellness brand

Health & wellness franchise brand

275Kclicks

1.09Klead conversions

$0.64average CPC

Google AdsE-commerce AdsFood e-commerce

Food e-commerce Google Ads case study: 18.4K purchases at 4.10x ROAS

Food & grocery e-commerce business

4.10xactual ROAS

18.4Kpurchases / sales

₹49.1Lad spend

How we report results

What every case study includes

Every SEO campaign case study follows this structure, and so do our Google Ads and Meta Ads ones. That means our SEO results case studies show what moved, what didn’t, and where each number came from.

The starting point and the problem we were asked to solve
What we did, discipline by discipline, and why
How the work unfolded
Results with their source (Search Console, Semrush, Google Ads, Meta Ads Manager), including the numbers that didn’t improve
Lessons that apply beyond one business

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