White-label Google Ads for agencies
White Label Google Ads Management for Agencies
Sell Google Ads under your agency’s name while our team runs the campaigns. Our white label Google Ads management is built for agencies that want a paid search offer without hiring a dedicated PPC team. We cover account audits, campaign builds, keyword research, conversion tracking and ongoing optimization, scoped account by account.
Tell us which accounts you need help with and we’ll arrange a call.
- Google Ads delivery for agencies
- Scope set per ad account
- Access and approvals agreed up front
Your team keeps the client conversations. Ours handles the ad accounts.
Why agencies outsource Google Ads
Clients ask for Google Ads. Someone still has to run the campaigns well.
Your clients may come to you for SEO, web development, strategy or other marketing services and then ask for Google Ads. Taking on that work means managing budgets, campaign structures, search intent, conversion tracking and ongoing optimization.
Most agencies cover it in one of three ways: hire a paid media team, use freelancers, or bring in a white label partner.
Hiring adds fixed costs
A full-time PPC hire is a fixed salary, however many ad accounts you have. While paid work is still growing, that cost is hard to carry.
Accounts can’t be left alone
Search terms, bids, budgets, ads, landing pages and tracking all affect each other, and they drift as the market and the client’s priorities change. Someone has to keep checking.
Launch day is the easy part
After launch, clients want plain reporting, practical next steps and a clear link between their ad spend and their own goals.
It’s your client’s money
Clients trust your agency with their ad budget. Whoever runs the account for you needs clear responsibilities, approval rules and reporting lines.
What’s included
White label Google Ads services built around your clients’ needs
Some accounts need a full rebuild. Others need a tracking fix and steady management. We agree what each account needs and list the deliverables before we touch it.
Google Ads Account Audits
A full review of structure, targeting, keywords, search terms, ads, bid settings and conversion actions, with fixes ranked by impact.
Keyword Research & Strategy
Finding the searches with commercial intent and grouping keywords around the client’s products, services and markets.
Search Campaign Management
Campaign builds and day-to-day management, covering keyword targeting, ad groups, search-term reviews, negative keywords and ad testing.
Performance Max Campaigns
Setup, asset reviews, audience signals and optimization, for accounts where Performance Max has a clear role.
E-commerce Google Ads
Shopping campaigns, product feeds and Performance Max for clients who run online stores.
Conversion Tracking
Setting up and troubleshooting conversions across Google Ads, Google Analytics 4 and Google Tag Manager, so bidding learns from real inquiries and sales.
Ad Copy & Asset Optimization
Writing and testing responsive search ad headlines, descriptions and assets around the client’s offer and audience.
Budget & Bid Optimization
Moving budget toward the campaigns that convert and checking that each bid strategy suits its campaign.
Reporting & Performance Reviews
Plain explanations of what changed in the account, why the numbers moved and what we plan next. Report format, frequency and branding are up to you.
Tell us which accounts need help. We’ll agree access, approvals and deliverables before making a single change.
Discuss Your RequirementsYour brand, your client relationship
Add Google Ads to your services, under your agency’s brand.
Your clients buy Google Ads management from you. Behind that, we agree with you how accounts are accessed, who signs off changes and what the client sees. The first conversation usually covers:
- Reports in your agency’s branding
- How we get account access and handle client data
- Whether the end client ever hears from us
- Joint calls, if you want them
- Who approves campaign changes, budget shifts and new ads
- Which tasks stay with your team and which come to us
We settle these points before anyone is given account access.
Working with your team
Know who changes what, and when.
Running ads for another agency’s clients means coordinating account access, tracking, landing pages, approvals and budget decisions with your team. We set out how that will work before the first change goes live.
Most partnerships use some version of:
- A single point of contact for each account
- Your project tool, or a shared tracker we set up
- Written approval steps for budgets and new campaigns
- Performance reviews on a set schedule
- Joint work with your web team on tracking and landing pages
Each account ends up with its own version of this.
Our paid search approach
Campaigns built around the client’s business goals.
We start every account by learning the client’s offer, audience and what counts as a conversion. Structure and optimization follow from that, so accounts end up built differently.
Within the agreed scope, that can mean campaign audits, keyword and search-term analysis, campaign structure, ad copy, conversion measurement, budget reviews and ongoing performance analysis.
Account types we run
- E-commerce businesses
- B2B and SaaS companies
- Professional services
- Local service businesses
- Manufacturing and industrial businesses
- Real estate businesses
Campaign types, targeting and tracking for each account depend on the client’s goals, budget, website and how much conversion data exists.
What a partnership can help with
Grow your paid search offer without adding headcount.
What you get out of it depends on the accounts, the split of work and our capacity. We go through all of that before you commit.
Take on more ad accounts
Accept new Google Ads work even when your team is stretched or lacks a specialist skill, such as Shopping or tracking.
Price the work with real numbers
Our fulfillment fee and the deliverables are set before you pitch the client. What you charge on top, and your margin, is your decision.
Fewer surprises in the account
Agreed approvals and reporting mean nobody changes a budget or launches a campaign without the right sign-off.
Your team stays client-facing
Your people spend their time on strategy, new business and the services they already deliver.
How it works
How a white label Google Ads partnership works
How long each stage takes depends on the state of the account and its tracking. A clean account moves faster than one that needs rebuilding.
Introductory conversation
A short call about your agency, the ad services you sell and the accounts you need help with.
Scope & commercial discussion
We agree the work, the fee, who approves what, how we get access and what reports look like.
Account onboarding
Once agreed, we go through the account history, structure, tracking and landing pages, and confirm the client’s goals.
Campaign delivery
We run the agreed work: builds, search-term reviews, ad tests, and bid and budget changes.
Reporting & review
Regular reviews of spend, results and changes made, with recommended next steps, in the report format you picked.
Why GrowthFueling
A delivery partner for your agency’s Google Ads work.
Handing over a client’s ad account takes trust. You need to know how it will be managed, how you’ll hear about changes and whether the work fits what you’ve promised the client.
We work from search intent and clean conversion data, then keep optimizing. On a call we can look at your accounts and decide which tasks sit with your team and which with ours.
The right choice depends on how many accounts you run, what your clients need, your budget and how hands-on you want to be with the campaigns.
Proof
Understand what was spent, what happened and what to improve.
Results depend on the offer, the market, competition, the website, budget, conversion tracking and how the campaigns are run. We don’t promise a set number of leads, sales or a return on ad spend.
Google Ads franchise lead generation case study: 1.09K lead conversions for a wellness brand
Health & wellness franchise brand
Reports usually show
- Spend against budget
- Impressions, clicks, click-through rate and cost per click
- Measured conversions and cost per conversion
- Conversion value and return on ad spend, if value tracking is in place
- Search-term and keyword performance
- Campaign changes and optimization work completed
- Recommendations for the next reporting period
Contents depend on the data available. We keep platform-reported numbers, measured business results and our recommendations clearly separate, and every report is only as accurate as the client’s conversion tracking.
See Our Paid Advertising Case StudiesRelated
Related services
Who it’s for
Who our white label Google Ads services are for
If you’re weighing up white label Google Ads or white label PPC management, tell us about the accounts you run and where you need help.
Digital marketing agencies
Agencies that want to sell Google Ads management before they’re ready to hire a paid media team.
Web design & development studios
Studios whose clients want paid traffic to the site they just launched or rebuilt.
SEO agencies
SEO agencies that want to offer paid search to the clients who ask for it.
Consultants & independent marketers
Consultants with more ad accounts than they can manage alone.
Keep exploring: our Google Ads management, case studies, or white-label SEO.
What is white label Google Ads management?
White label Google Ads management means an outside team runs Google Ads accounts for an agency, and the agency sells the service to its clients as its own. You’ll also see it called white label AdWords management (AdWords is the old name for Google Ads), or more broadly PPC management for agencies.
Can I offer Google Ads management under my agency’s brand?
Yes. Reports, documents and anything else the client sees can carry your agency’s branding, and we confirm exactly which items before we start.
Will GrowthFueling contact my Google Ads clients directly?
Not unless you ask us to. The contact rules are agreed at onboarding, before you give us account access, and we stick to them.
Can you manage existing Google Ads accounts?
Yes. We start with a review of the account’s structure, tracking and history, and the scope follows from what it needs.
Can you set up conversion tracking for white label clients?
Yes. What’s involved depends on the website, the Google Ads account, GA4, Google Tag Manager and any other tools in the setup.
Do you manage Performance Max and e-commerce campaigns for agencies?
Yes, for clients whose products, data and tracking can support them. We confirm which campaign types are in scope before launch.
How does white label Google Ads pricing work?
We price on the number of accounts, how complex they are and the deliverables you need. You’ll know the fee before you agree to anything.
Is there a minimum number of accounts?
Minimums, if any, depend on the services and the size of the accounts, so we cover them in the pricing conversation.
Which countries do you support for white label Google Ads?
Tell us which countries your clients advertise in, and we’ll talk through those markets and any account requirements on the first call.
How do I become a white label Google Ads partner?
Use the form below to send your agency website, the ad services you want to offer and the accounts you need help with. We’ll get back to you to book a call.
Start here
Explore a white label Google Ads partnership
Give us a quick picture of your agency and the Google Ads accounts you want help with. We’ll come back with questions, then set up a call about scope and access.
Run Google Ads for your clients without hiring a PPC team.
Tell us about the accounts you manage and what you need from a partner. If we’re not the right fit, we’ll say so.